How did 1001Pneus strengthen its overall digital strategy with its affiliate program?
1001Pneus: €60M in revenue in 2023, over 650,000 tires sold.
1001Pneus is one of the French leaders in online tire sales, offering more than 50,000 references across 6 countries (France, Spain, Belgium, Germany, Italy, and Luxembourg). Founded in 2009, the Bordeaux-based company, known for its quality customer service, will join the Massa group in 2024!
Objectives and Constraints
- Create a unique experience for individuals to make online tire purchasing simple, easy, and educational.
- Develop the base of affinity partners to achieve additional volumes.
- Define an attribution model that values all touchpoints.
- Centralize and simplify payment management through a trusted third party.
- Activate a technical partner for precise tracking of partnerships.
- Benefit from real-time dashboards to compare, analyze, and optimize partner performance.
We have established a strong relationship based on trust and transparency with the Affilae teams. Their deep understanding of the market helps us negotiate effectively with partners and ensure the engagement of a reliable third party.
Marine demonstrates great responsiveness and, with the support of the Affiliate Manager in the vertical, is truly a driving force in optimizing our performance: with a 24% increase in our spending in 2023, we have doubled our conversions! The Affilae platform and Account Management service facilitate a centralized acquisition strategy with a single partner. 1001Pneus has very promising growth prospects for 2024, and Affilae will undoubtedly be a key player in supporting this new strategy alongside us.
I am delighted to support 1001Pneus in managing their affiliate program and collaborating with a responsive and dynamic team.
By working hand in hand, we have successfully coordinated all levers and managed budgets efficiently. Redefining our affiliate strategy allowed us to optimize visibility on comparison sites, create new affinity partnerships, and regularly activate email and native ad campaigns.
Adopting this multi-lever strategy, we doubled the volume of conversions in one year while optimizing ROI, and we approach 2024 with new ambitions.